We had the opportunity to present a swanky design representing the most fun rotisserie chicken shop in town. “There is a new bird in town!” Klong San Poultry Market takes inspiration from village chicken migrating to live in the city. A pop-culture inspired chicken with Thai origin.
Mood and tone of Klong San is from Village chicken migrating to live in the city. a pop culture chicken with a Thai origin that is both fresh and fun. The quirky, yet symbolic brand character design took reference from modern-retro graphic designs in 1990s.
We present the idea of a village chicken migrating to live in the city, giving a sense of authenticity with fresh and fun approach to the brand.