Story – Thamatouch S.

One Nimman has become a new symbol for the town and the heart
of community. This new open space was built from the contemporary urban development concept of where old meets new. The new northern cultural village was named as a reflection on the exuberant centre of a modern bedrock town of Chiang Mai. The name is a result of combination of the term “Nimman” and “Soi 1.” “Nimman” is a shortened version of “Nimmanhenminda”, a very prominent road of Chiang Mai while “Soi 1” is the name of a soi that used to be known in Chiang Mai for arts and crafts. The new type of village revitalises the surroundings at Rincome intersection which feature walking streets and the space where a new public square is created, openly welcoming both local and international visitors from all over the world for the sake of art, activities, and shopping.

The brand identity of One Nimman was inspired by the iconic architectural accent, the arch logo to the signage systems can be found throughout the area’s public squares. The building, designed by Ong-ard Architects, is influenced by the local architecture, featuring a mixture of Thai Lanna and thirteenth century Nepalese Newar architecture. The shopping hall and the public space with clock tower were also conceptualised from Thai Lanna, while the wooden market hall prominently exemplified the Monpazier’s fifteenth century hall in Southwest France.

One Nimman’s identity logo refers to the pure compression form of an arch and its accurate graphic line. The visual concept was inspired by an iconic arch-curved structure spanning an elevated space at the doorway, windows, and decorating on the façade. The proportion of this was matched exactly with the real arch which exists in the architecture of the building. The designer elevates this iconic symbolic colour with a touch of bright red and orange to enliven the brand with a more fun and fresh approach.

Where art meets design, old meets new and being locally international while retaining its northern cultural flare

The symbolic, bold yet minimalistic structure of the arch logo represented in the modern design comes with a touch of local authenticity, carefully tailored to One Nimman from the hearts of the real artists, resulting in the valuable intersection of creativity and commerce.