We had an opportunity to design for King Power; Thailand’s only travel retailer situated at the international gateway of Suvarnabhumi airport. Collaborating with King Power’s product and strategic marketing division, we envisioned three brand collections that enhance the experience between discerning travellers journeying in and out of Thailand and variety of consumer goods that the retailer provides. The collections include: King Power Journey, King Power Recipe and King Power Moment. 

Inspired by the brand’s associated products and the culture of Thailand, we crafted each identity which mirror the collection’s character that altogether harmonize as one entity. Offering lifestyle goods, King Power Journey collection is designed to personify modern travellers under the guidelines of ‘helpful, smart, and discover’. King Power Recipe was created under the terms ‘passionate, savory, and detail-oriented’ to visualizes the taste of Thailand via packaged food products. Lastly, King Power Moment, providing crafted souvenirs, echoes the memorable journeys of Thailand, portraying the ideas of ‘nostalgic, collectible, and crafted’. As a whole, the three collections embody Thailand’s cultural personalities with modern design, through the design of the perfect balance between visual identities and design languages. 

All collections are presently implemented at Suvarnabhumi international airport, Bangkok, Thailand. 

“Our brand identities enhance the experience of a significant final impression that Thailand can offer to the travellers of the world”