CREATIVE CAMPAIGN THROUGH SCIENTIFIC INNOVATION
We had an opportunity to design print products and brand film for Geoluxe: the brand specialises in manufacturing surface offerings from luxurious marble to mineral covered surfaces. Through creative collaboration strategy, we derived to the final design solutions that resonates with the brand’s clients of architects, designers, and end users who appreciate the beauty of natural surface products.
We began by approaching the brand as a lifestyle product, taking the brand out beyond industrial offerings. We gained more understanding about the brand by researching how Geoluxe manufactures and processes their natural products. This inspired us to focus our concepts on the essence of raw materials and its relationship to the stone making process.
The film was shot in Valencia and produced in London. The work has been constructed in collaboration with the luxury design studio, Egelnick + Webb (now Egelnick Associates), London. The designed prints and film were showcased at the 2016 Kitchen & Bath Industry Show (KBIS) in Orlando, USA, where the brand won the show’s new product award.
“The beauty of the offerings was shaped to create a relationship between the brand and its audience.”